In September, the chain will begin an aggressive promotion of its Nook e-readers by building 1,000-square-foot boutiques in all of its stores, with sample Nooks, demonstration tables, video screens and employees who will give customers advice and operating instructions.
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"I think that's everything," William Lynch, chief executive of Barnes & Noble, said in an interview. "American consumers want to try and hold gadgets before they purchase them."
Amazon's Kindle e-reader is for sale on Amazon.com and in Target and HMSHost stores.
Barnes & Noble has already installed small counters in its stores where customers can test out the Nook. The new display space would be much larger, and it would be located next to each store's cafe, to encourage customers to stop by the Nook space, coffee or tea in hand. It would also sell more than 100 accessories for the Nook, like padded covers designed by Kate Spade and Jonathan Adler.
Source: Julie Bosman, The New York Times
